It is crucial that we are very focused upon what we have to win in sales today. People and companies have so many choices and we are challenged to differentiate ourselves from the competition. We have to look at what we are doing to provide solutions, partnerships and integration.
We have to personalize how we sell to our client in a way that they want to be sold. Being an active listener will be crucial so that we determine the solutions that each client really needs and adds value in the relationship.
Remember that we need to create a great proposal is able to define requirements better than others have been able to. Great companies and sales people understand the clients issues so that we can frame the right solutions in a professional manner and earn trust in the relationship.
In today’s marketplace clients are looking for service providers that take away the whole problem and partner in how to make their business more effective. We should each be looking at how we are serving our customers today and what we want to do going forward.
Sunday, August 9, 2009
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