Everybody Communicates
Do you communicate on the most important subjects within your
organization? We all know we should have conversations about improving
performance, sales goals, marketing efforts, efficiencies and, probably
at the top of the list, financial management issues. We know all these
things are vitally important and yet the most important conversations
are usually pushed aside, taking place as a haphazard meeting in the
hallway or during the 15 minutes you can spare in your office while the
phones are ringing and emails are coming in. We sometimes assume our
team understands critical issues from a vague email we sent. Sometimes
we may even choose the worst leadership tactic and avoid these
conversations all together. Over the past 25 years, we at JP Horizons
have been teaching companies how to communicate better and how to create
a culture in which you can become incredibly effective at having those
difficult conversations that make you most successful.

Look at the diagram to the right and see if it could symbolize your
company. If not let me assure you of two things. One, this is what most
owners wish they could have … operations, admin and sales all focused
toward a common sense of purpose. Or, to use an old cliché: Everyone on
the same page. Everyone pointed in the same direction. Steven Covey
called it having everybody “headed true north.” In our workshops or when
working with new clients, I often ask, “What does this feel like?” If I
am on my game, and we are having a productive meeting, I hear responses
like … awesome, tremendous, rewarding, inspiring or fun. All of those
great things are shouted out by the audience or a leadership team, and
then comes the question, “If this is what it feels like when everyone
and every department is focused on a common purpose, then why would it
not be our number one focus as leaders to make sure it happens?”
The next question I often ask owners and leaders in a company is this:
“Wouldn’t it make tremendous sense to be striving to have everybody
pointing in the same direction?” If the reward for sharing a common
purpose were only to help your team feel those feelings I just listed
above, it would still make sense to dedicate a great deal of energy to
communicating your company’s purpose with your team. The benefits of a
team that is all heading in the same direction are far more than just
happy team members. The most successful companies, the ones that make
the most positive impact on their customers and have the healthiest
bottom lines, are the companies that have a team of people who are all
on the same page.

Unfortunately, when I ask most owners and employees what the greatest
weakness in an organization is, 9 times out of 10 they say the word . .
. communication. This happens so often, and I sometimes laugh to
myself, because it is said as if it is some giant breakthrough in
leadership and organizational dynamics. But, the truth be known,
everybody is saying the same thing … “We just don’t communicate.”
The fact is, however, that it’s not communication that is a problem.
Communication is taking place all the time in the organization. The
challenge is whether it is good, productive communication or bad,
destructive communication. It is clear that the great leaders who
produce the best results are those who at least have the presence of
mind to be aware which end of the scale they are communicating on and
taking the appropriate steps to make sure it is productive. As a leader,
parent, friend, business owner, or spouse, you always want to have
profitable communication.
What is the opposite of profitable communication?
If everyone is seeking the positive results from profitable
communication made possible by each team member or family member being
focused on a common purpose, then why do we find ourselves so often at
the opposite end of the scale? The problem is that in our haste to
communicate, inspire, train or lead, we can very easily become
ambiguous! This is a high-brow term for bad communication.

Ambiguity is not a word we commonly use, but it looks like the
diagram to the right. Stop for a moment and focus on this diagram.
Imagine, and unfortunately it might not take too much imagination, but
imagine what the results, feelings, and frustrations are when our teams
are represented by this diagram. If you look closely, you can find a
bright spot or two, at least all three groups are heading upwards, in a
positive direction. They feel as if they are doing a good job, but could
excel if the other two would only do a better job, you know, “Get on
the same page.” The other positive thing is there are still three groups
in this picture; we have not lost anyone and with a little effort,
there could be hope for better results.
When I ask the question, “How does ambiguity make you feel?” the
answers most frequently heard are “How many more vacations days do I
have this year?” “I wonder who I can sell my business to?” “I don’t want
to answer the phone.” “We need to find some better people.” “It is hard
to get out of bed.” Then we think all we need to do is attend a seminar
or read a book. (Please know I am all in on reading books and attending
seminars; new information fuels the journey to wisdom.) You may have
witnessed your family, department or company cringe when they see you
carrying around a new book. They know that before long a lecture series
at the dinner table or fragmented presentation at the next company
meeting is going to follow the completion of the book. Generally, when
the information from the seminar or the next book is looked upon as the
answer, the Holy Grail you have been seeking, it tends to drive more
ambiguity into the organization. It is hard for everyone to look ahead
and see the vision you are putting out to them when most are rolling
their eyes and thinking here we go again. Remember, new information only
fuels the journey; it does not create the destination.
The reality in business is there may not be another quarter, another
year, another chance. As leaders we must actively remove ambiguity and
commit to enabling clarity at every opportunity if we are going to be
around next year.

Study the diagram of clarity here. It looks exactly like the diagram
for success. In business, clarity will always result in a successful
outcome. Consider the responses from audiences when asked, “How do you
know you have clarity in the organization?” The responses are always
similar to “It is ENERGIZING.” “Results are happening.” “Ideas and
solutions flow up, not just down.” “People are growing.” “I am not
afraid to look at my P&L,” etc. If those are the responses, then
doesn’t it make sense for you and me to make sure we are communicating
with more clarity and focus on the goals we are seeking to accomplish?
THERE IS ONLY ONE SOLUTION TO AMBIGUITY
It is not going to happen by simply reading one book, attending one
seminar, or reading this one newsletter just like health and vitality
will not be achieved just by going on a diet. The only way to turn
ambiguity into clarity is PRACTICE. If, in the future, we want to
achieve the desired results we are all so worthy of, then we must be
willing to practice being clear in our communication today.
The JP Horizons team discovered this years ago when we started
producing a training process for companies that they could initiate
themselves based on the outlines and guidance they received from us
online and through our phone coaching. Week after week, we would provide
the topic and the template and they would provide the content as it
related to their business. The results were inspiring. What we learned
was it is not the information they received, but the improved
interaction between departments and individuals that produced the most
results. How did this improved interaction come about?
PRACTICE.
By having the discipline to meet each week, week after week in a
productive and positive manner, they became better at communicating.
This consistent practice produced the good communication that in turn
gave the ability to lead, guide, and achieve positive results through
clarity.

This early discovery based on observing the success of the “PRO
Training Challenge” became the foundation for other successful solutions
like the Working Smarter Training Challenge, the Owners Network, the
Sales Jam and today provides the road map to “A BETTER WAY 2 LEARN
FINANCIALS” and the other programs that will follow.
We all have the ability to communicate with clarity just like
everyone is born with the ability to run a marathon, play an instrument
or write a novel. What separates those with ability from those that get
the results is that one was disciplined and willing to PRACTICE and the
other was not.
A Better 2 Learn...
Your Way to Communicate on Financials
The
concepts that make this model of learning successful can be applied in
every aspect of your business to allow you as a leader and an owner to
be a better coach, visionary entrepreneur and successful business
person. When you practice communication through A Better Way 2 Learn you will learn to communicate more profitably.